Due to limited resources and capacity available, SMEs are now facing many difficulties in managing their IP assets, and particularly when this involves IPR infringement in other regions.
Intangible assets such as Intellectual Property Rights, are key factor in the competitiveness of businesses in the global economy. We have to be aware that IPR-intensive industries contributed 86 % of imports and 93 % of exports to EU external trade.
The International IPR SME Helpdesks decided to assist SMEs by the provision of step-by-step advice to build a successful IPR strategy for entering into the Chinese, South-East Asian and/or Latin American markets. And TG is the agency to consult and produce an animated video to convey key messages in a very simple and attractive way.